Your Trade Commissioner Team
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The trade commissioner service provides expert trade advice to Canadian businesses of all sizes to help them expand and succeed on the world stage. We also offer funding and accelerator programs, trade missions, and support at trade events around the world.
Your Trade Support Team
Hannes Weiland
As Principal Consultant at Markettraction.eu, Hannes specializes in actioning cross-border growth for Canadian deep tech companies entering the German and European markets. With a background as a former founder who scaled a regulated medical device startup, he brings over 15 years of practical experience in B2B sales, fundraising, and str
As Principal Consultant at Markettraction.eu, Hannes specializes in actioning cross-border growth for Canadian deep tech companies entering the German and European markets. With a background as a former founder who scaled a regulated medical device startup, he brings over 15 years of practical experience in B2B sales, fundraising, and strategic market entry. Hannes offers a pragmatic, founder-first approach to helping companies gain market traction in hard-to-scale markets.
Laura Eggers, In-Market Programme, Germany
As a Consultant and Mediator at vsquadrat GmbH, Laura focuses on connecting teams and organizations across the globe to exchange perspectives, share expertise and build sustainable business relationships. Her work fosters an environment where open communication, mutual understanding and cross-cultural collaboration can thrive. vsquadrat G
As a Consultant and Mediator at vsquadrat GmbH, Laura focuses on connecting teams and organizations across the globe to exchange perspectives, share expertise and build sustainable business relationships. Her work fosters an environment where open communication, mutual understanding and cross-cultural collaboration can thrive. vsquadrat GmbH also specialises in project and process management, as well as legal, compliance and data protection. In the past vsquadrat has supported new companies relocating from abroad.
Ulla Keino, In-Market Programme Finland
Ulla Keino, In-Market Programme Finland
Ulla Keino is an experienced international business leader with a strong track record in driving global expansion, international turn key projects and the leading development of innovative business concepts. She demonstrates deep expertise in procurement, sourcing, supply chain management, logistics and value creation across diverse ind
Ulla Keino is an experienced international business leader with a strong track record in driving global expansion, international turn key projects and the leading development of innovative business concepts. She demonstrates deep expertise in procurement, sourcing, supply chain management, logistics and value creation across diverse industries. Known for strategic thinking, cross-cultural collaboration, team leadership and an exceptional ability to perform under immense pressure while delivering results in complex, fast-paced environments.